“The idea is the new logo will eventually be for Dodge cars and the ram logo will be used exclusively for Ram trucks, which we don’t sell here,” he said. Chrysler Australia spokesman Jerry Stamoulis said that local Dodge dealership signage would not change, but did not rule out the possibility the new Dodge logo - which some US Dodge fans have labelled boring - could be rolled out in Australia, where Chrysler’s Ram models are not officially sold.
However, Dodge brand CEO Ralph Gilles has told Automotive News the new Dodge logo will debut on the next-generation 2011 Dodge Charger sedan, before being rolled out across all Dodge models as they are updated. Chrysler last week said new Dodge brand logo, which features the ‘DODGE’ name with a pair of simple red racing stripes to suggest “speed and agility”, will be used only for communications, advertising, internet and merchandising purposes, and will not appear on Dodge vehicles or in Dodge dealership signage. The move follows the formal separation of Dodge passenger cars from the Ram truck range in the US, as part of Chrysler’s drive to split its Dodge brand into two distinct franchises. CHRYSLER has revealed a controversial new Dodge logo that does away with the historic North American brand’s famed ram’s head logo.
